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How to do product research on TikTok? (7 great ways)

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Product research is an important part of creating your online business

 

Tiktok has been around since 2016, but it has only recently begun to attract more attention from marketers.

 

The app allows users to create short videos with music or audio clips, which they can share with their friends.

 

In this article, we'll share our top tips for finding the best ideas   on TikTok so you can get ahead of the competition.

 

 

7 tips to help you find winning products on TikTok

 

Tiktok can be a gold mine in terms of access

 

On ideas for selling products. Follow these 8 tips, and you will see it for yourself!

 

 

 

1. Look at what other brands are doing

 

The best way to find out what's trending on TikTok is to watch what other brands are doing.

 

For example, find some of the most successful TikTok influencers and see what types of products they post.

 

You may notice that some brands tend to use similar hashtags when posting their videos. This means that these hashtags may be popular among their followers. Therefore, you should consider using them as well.

 

 

2. TikTok Ads Creativity Center

 

Another great place to find ideas is the Twitter Ads Creativity Center. This tool allows you to search for specific keywords and phrases related to your brand.

 

For example, if you sell shoes, you could type “shoes” in the keyword box. Next, you can choose whether you want to search for videos that include the word “shoes.”

 

But the golden nugget is on the filters, where you can specify location, industry, goal, like and duration.

 

By filtering results based on these criteria, you can narrow down the number of videos that appear.

 

 

This tool helps you identify products that are currently trending across different countries.

 

Tip:  Select “Conversion” as the goal. Otherwise, you may see random videos that are not used to promote products.

 

3. Use Minea

 

 It is a platform that allows you to monitor   your competitors' TikTok ads. This is a great way to see what products they promote and how they do it.

 

 

To use the tool, simply type the keyword you want to track. Minea will show you all the ads

 

Match posted by competitors on TikTok:

Also be sure to use the filters to sort results according to country, date, likes, e-commerce platform, and time.

 

 

4. Find TiKTok influencers

 

Finding influencers who promote your brand is another great way to collect data about your target audience.

 

Simply type the "@" symbol followed by the name of the product you wish to find. For example, if you want to find influencers who talk about fashion, type “fashion,” “style,” etc.

  

Another way is using the first letters of the alphabet. Simply type the first letter of the product you are thinking of finding and press enter. The app will display a list of influencers with names starting with that letter.

 

 

Check out TikTok influencers

 

Finding the right influencers to help you find new products can seem daunting. After all, countless people claim to be experts in their field and have large fan bases. But how do you know which influencers to trust?

 

One approach is to use the influencer's name to get data about their popularity.

 

 

To do this, go to SocialBlade, make sure to select the platform you want to get data from and enter the name of the influencer in the search bar. It will pull up a person's social media statistics.

 

SocialBlade provides detailed insights into an individual's social media presence, including number of followers, engagement rate, and more.

 

With just a few clicks, you can verify the authenticity of an influencer's account. If the numbers don't add up, it could mean the influencer is fake or not real.

 

Additionally, many TikTok influencers already have strong followings on YouTube or other platforms, so partnering with them can effectively reach a wider audience.

 

 

Since this is a crucial step in finding the right influencer, you'll need to look at the growth of the influencer's followers over time.

 

If they are constantly growing their following, their content will likely perform well. Conversely, if their followers are declining, it may mean that their content is not engaging enough and, therefore, you should skip that influencer. 

 

 

5. Learn about the characteristics of the winning product on TikTok

 

Whether it's a video ad or a photo post, the product needs to have some basic features to quickly grab people's attention.

 

In fact, the product must be of high quality and good

 

Made. It must look professional to reflect the brand positively.

 

In short, to attract people's attention on Tiktok, you must mainly have these qualities:

 

  The product you want to sell should attract attention with its unique features.

 

  An evergreen product attracts wider potential customers.

 

  Suggest a solution to the problem.

 

However, it is also important to monitor user engagement metrics, such as the number of likes and comments, because they indicate how much attention the video has received. 

 

 

 

6. Search Product Hashtag

 

A TikTok keyword allows you to find different products that have moved or are currently trending on TikTok. Using #TikTokMadeMeBuyIt, you can find out which products are trending.

 

This is a great way to stay on top of the latest trends and see which products resonate with users.

 

Another great feature to use is #amazonfinds, which shows products that TikTok users have purchased from Amazon:

 

7. Spiral impact method

 

When it comes to hashtags, there are a lot of possibilities that marketers can miss and the spiral method can help simplify the process and ensure that you find hashtags with high views.

 

 

 

Basically, this method consists of digging deeper by searching for related hashtags within the initial hashtag of the search.

 

For example, as shown in the image, we found this post using #amazonfinds, but then #flexispot is another great hashtag that will give you more product ideas related to people who work remotely.

 

3 other considerations for product research on TikTok

 

When conducting research for your product, you should always consider the current demand for the product. If there is already too much competition, it becomes difficult to make sales. As such, you should focus on the products

 

Low competition.

 

Having said that, let's discuss how you can apply this knowledge in your product research.

 

Expand the age range

 

Despite the biased assumption that Tiktok is only used by people between the ages of 16 and 34, the platform has expanded its age range to include people of all ages.

 

 

You can also learn about the strengths and weaknesses of your competitors' products. For example, you could discover that some brands have a high customer satisfaction rate but lack quality.

 

You can also determine if your competitors offer similar products to yours. If so, you should think about how to differentiate yourself from them.

 

 

This is especially true if you want to get into a competitive industry. By understanding what your competitors are offering, you can ensure that your product stands out from the crowd.

 
 
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