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How to search for a product on YouTube? (6 great ways)

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Have you been looking for ways to make the most of...YouTube when searching for products?

In this article, we'll walk you through six great ways that will help you increase searches for your product on YouTube.

Whether it's tracking trending videos or tapping influencers for tips, there are plenty of options at your disposal to make sure you find what suits your business needs..

Let's dive right in and show you how to conduct effective product research on YouTube!

6 Ways to Conduct Product Research on Youtube

This article will take a look at the six best ways to find product ideas onYouTube.

1. Find keywords related to your niche

The first way is to searchYouTube for keywords related to your niche. This works great because most people watchingYouTubers are not searching for specific products. They just want to learn something new.

Exploding Topics  is a tool that makes finding these keywords easier by allowing you to enter any topic and get suggestions for finding trending topics.

 

Simply enter a topic or keyword into the chart, and it will show you how many searches are performed per month on average.

You can also sort terms by categories and time frames. This way, you can find niche-specific keywords that are growing the fastest.

 

2. Check the products with the highest views

After that, you can check out the trending topics on YouTube.

These are popular topics among viewers. For example, if you sell dog food, you might see “best dog foods” as a trend.

Now, to apply this method, head toYouTube and start filtering videos based on the number of views.


When implemented correctly, this strategy will help you understand what types of content resonate most with your audience.

You can then use the same data to make decisions about which products have a greater likelihood of selling. However, keep in mind that since these videos have already been viewed by millions, there will be competition Difficult.

However, you don't need to limit yourself to only the most viewed videos. You can also watch less viewed videos as well. If you notice that some of them are very similar, they probably all share the same audience.

You can use this information to determine what type of video works best for finding popular products for businesses.

 

You can also filter them by relevance. However, this method will only filter recent videos with diversity in views. You might get a video with 500 views or a video with 80,000 views.

The good news is that this method will allow you to find the latest products that people are searching for on  Youtube.

3. Search for influencers in your field of specialization

If you want to search for product ideas on YouTube , then you need to find people who have already done it.

The first step is to identify influencers in your niche. You can use a tool like  Social Blade  to find the most popular channels in your niche.

Once you find them, it's time to analyze their videos.

You should look for the following things:

  • The type of content they produce
  • The products they sell
  • The keywords they use
  • the target audience

This information will give you a good idea of ​​what type of content is popular in your niche and what products sell best. You can then use this information to create a document to rank your best-selling products.

4. Check the comments section

The comments section is a great place to find product ideas. You can find out what people are talking about and what they are searching for.

To find product ideas, look for the following things:

  • Questions people ask
  • Problems that people face
  • Product Suggestions

However, keep in mind that the comments section is not always reliable. People may post fake reviews to increase sales.

5. Watch videos unboxing

Another great source of product ideas comes from your videos. This is when someone opens a new product and shows you everything inside it.

These videos are usually short and sweet. They usually include a description of the product and an explanation of why it's worth the purchase.

 


It is often uploaded toYouTube with a catchy title. The best thing about unboxing is that it's easy to find. All you have to do is search for"unboxing" the word you're interested in, for example,"unboxing iPhone".

6. Watch some vlogs

Vlogging is another great way to get product ideas. If you're not familiar with the term, bloggers are people who record themselves talking about something. This could be it:

  • lifestyle
  • fashion
  • to cook
  • Technical tools
  • Games and hobbies
  • And much more!

Vlogs are usually short and simple and tend to focus more on the topic than the product itself. Having said that, you can take inspiration from these topics to come up with unique product ideas of your own.

How do you validate product ideas?

After finding product ideas, it is important to validate them before going ahead with selling them.

Here you can use marketing research and analysis tools to find out whether there is demand for your products or services Among potential customers.

This is an important process, because it will help you define your target audience. who are they? What do they want?

How much money are they willing to spend on your products or services? These questions will help you determine how many people you need to reach in order to make a profit.

There are many ways to verify the authenticity of a product. Here are four of them:

Do market research

Market research involves surveying potential customers to determine how much they are willing to pay for a particular product. It helps you understand whether demand is high enough to justify production of the product.

An example of market research is conducting surveys on social media platforms such asFacebook and Instagram , using the poll feature.

Testimonials - Recommendations

A testimonial is a review written by a customer after purchasing a product. Testimonials help you determine if a product works well and meets expectations.

You can check product reviews on popular marketplace platforms likeAmazon or AliExpress. You can even purchase and test some products to ensure they meet the customer's quality expectations.

Personal interviews

An interview is where you meet the customer in person and ask him/her questions about their experience with a particular product. These types of interviews are useful because you can observe the customer's reaction and behavior.

Create a list of competitors

Competitors are companies that sell products similar to yours. By comparing your business to its competitors, you will be able to identify what makes your product different and better.

This will give you a good idea of ​​what features you should add to make your product stand out .

You can also use this information to find out if there is anything you need to change about your current product or service.

The Internet is a great resource for finding out all kinds of things about competitors. If they have a website, it's easy to check out customer reviews, read their blog posts, and even watch videos of their presentations.

 
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